More than 70% of Pinterest’s 10 million users told BizRate that they turn to the social pinboard for shopping inspiration and to keep up with trends. There’s also better user engagement with brands on the photo-sharing website: 66% of users regularly follow and repin retailers. Only 17% of Facebook users said they rely on the social network for purchasing inspiration. But while Pinterest’s 10 million users drive more purchases to retail websites, Facebook still dominates in reach and sending traffic to third-party websites.
Scroll down to check out their chart here.
Combine that with this story about some Facebook members finding their cover photos deleted without explanation by Facebook and it seems like the crackdown on promotion of brands is being discouraged. From the article at Mashable by Pete Pachel:
In the scope of a couple of days, several people — including Mashable staffers — have seen their Facebook cover photos disappear without explanation. The issue appears to be a move by Facebook to aggressively crack down on images that are considered promotional.
I first encountered the issue yesterday when Facebook ostensibly removed a promotional still from the TV series Doctor Who that I used as a cover photo. When I attempted to upload another image, I saw this message:
Pick a unique photo from your life to feature at the top of your timeline. Note: This space is not meant for banner ads or other promotions. Please don’t use content that is commercial, promotional, copyright-infringing or already in use on other people’s covers.
Since we published the original article about the incident, several readers have come forward, reporting the same thing happened to them in the comments. In addition, three other Mashable staffers reported Facebook removing their cover photos in the last 24 hours.
With almost 975 million global users, Facebook is definitely the big dog, but scrappy 2-year old Pinterest is giving users an experience they don’t get on Facebook. This should be interesting to watch.
Are you using Pinterest to pin your favorite brands? Send us a comment and share your story.
Pinterest is crushing Facebook in terms of brand engagement according to an article at Mashable: More than 70% of Pinterest’s 10 million users told BizRate that they turn to the social pinboard for shopping inspiration and to keep up with trends. There’s also better user engagement with brands on the photo-sharing website: 66% of users […]Read More