Do you sell a consumer product? Offer a Spanish version of your website

Think I am off base with my headline? Think again. How many consumer products you shop for are showing instructions in both Spanish and English? What is the fastest growing food section at large grocery store chains? Large corporations are taking notice, it’s time for small business do the same.

When I mention the Spanish language option to our clients one of the first concerns is the lack of Spanish speaking employees in-house to handle inquiries – especially true with our tourism clients. That’s a valid concern. I asked an Hispanic colleague about the issue of not being able to answer questions in Spanish once the potential guest called to make a reservation. She told me that anyone calling to make a reservation would be English speaking as well. That by having a Spanish language page on the site is an act of acknowledging the Hispanic culture and would be a big plus for any business. It would be synonymous to  hanging out a welcome flag. And what company would not welcome more business in our current economic climate?

Hats off to Trek Bikes for their intro page acknowledging AMERICAN Spanish as a separate entity:

Need more convincing that attracting new customers with Spanish language communication tools is what you should be doing right now? From a story at CNN about the upcoming presidential election:

Campaigns need to communicate to Hispanics in both English and Spanish. A strategic move behind President Obama winning 67% of Hispanic vote was his campaign’s outspending McCain in the Spanish language media by five to one.

On a similar note:
Advertising Age (my FAVORITE subscription and worth the price) produces a consumer issue every year and the October 17, 2011 issue was a real eye-opener for marketers. Topics included the disappearing American middle-class; comments from some of media’s movers and shakers; how marketers can sell to the long-term jobless; and my favorite for “right-this-moment” relevancy featuring the subhead: Young-adult Latinos in the U.S. are moving seamlessly between their two worlds. THIS is the reason to be ahead of the curve on marketing to Spanish language speakers. Check out the article here.

What are your thoughts on reaching out to Spanish language consumers? Leave a comment.

Think I am off base with my headline? Think again. How many consumer products you shop for are showing instructions in both Spanish and English? What is the fastest growing food section at large grocery store chains? Large corporations are taking notice, it’s time for small business do the same. When I mention the Spanish […]

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Need An Online (educational) Distraction? Try TED.

Brain by BB Luhring 1/2/12It’s not like any of us really need more online distractions but I’m going to share my favorite anyhow. Three simple letters – TED. TED stands for “Technology Entertainment Design” and was planned as a one time conference in 1984. The conference grew in popularity and emphasized the design and technology aspects with a heavy dose of Silicon Valley celebs.

Since 2006, TED conferences, which now take place all over the world are taped and available FREE for online viewing. TED is one of my very favorite 12 to 25 minute distractions on the Web. Everytime I watch a TED video I learn something I never knew or learn MORE about something I thought I knew a lot about.

My favorite TED category (I assume I am not alone!) is “Jaw Dropping.” And while the largest percentage of presenters are male, women are well represented. Below are a few of my favorites. But don’t rely on my recommendations. Visit TED.com and find your own favorites!

Isabel Behncke:Evolution’s gift of play, from bonobo apes to humans

2011 Google Science Fair Winners – Teen-age Girl Scientists

Julie Sweeney on letting go of God

Check out TED once and you’ll have a new Online distraction too!

 

It’s not like any of us really need more online distractions but I’m going to share my favorite anyhow. Three simple letters – TED. TED stands for “Technology Entertainment Design” and was planned as a one time conference in 1984. The conference grew in popularity and emphasized the design and technology aspects with a heavy […]

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Consumers Not Yet Feeling QR Code Love

qr_code_bbluhring

Great article in AdAge Digital on QR (Quick Response) Codes and the lag time in consumer use. From the article by Kunur Patel published yesterday:

…in practice, while QR codes are affixed to everything from rental cars to Bratz dolls, only 5% of Americans who own mobile phones actually used the 2-D barcodes in the three months ending July 2011, according to Forrester Research. And those 14 million early adopters tended to be young, affluent and male.

Experts cite three reasons that QR codes haven’t caught on. First, people are confused about how to scan them. Two, there’s little uniformity among the apps required to read them. Last, some who have tried the technology were dissuaded by codes that offer little useful information or simply redirect the user to the company’s website.

None of this deters marketers, who seem to be slapping the codes on products for all age groups and demographics. Read More

Great article in AdAge Digital on QR (Quick Response) Codes and the lag time in consumer use. From the article by Kunur Patel published yesterday: …in practice, while QR codes are affixed to everything from rental cars to Bratz dolls, only 5% of Americans who own mobile phones actually used the 2-D barcodes in the […]

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Did You Know Immigration and Customs Enforcement Can Seize Your URL?

On the Media had an enlightening story on NPR this morning about the power vested in ICE (Immigration and Customs Enforcement) and a new program they are  undertaking to enforce American copyright laws on the Web. From the blogpost about the audio story:

dajaz1.com, a hip-hop website, was originally seized by the government in November of last year, because the government claimed that it frequently shared unauthorized copyrighted material. However, the owner of the website, who goes by the moniker Splash, shared emails with the New York Times which showed that songs he posted were given to him by record companies for promotional purposes.

When the website tried legal channels to get the website back Read More

On the Media had an enlightening story on NPR this morning about the power vested in ICE (Immigration and Customs Enforcement) and a new program they are  undertaking to enforce American copyright laws on the Web. From the blogpost about the audio story: dajaz1.com, a hip-hop website, was originally seized by the government in November […]

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The Coming Tech War of 2012

The coming tech war of 2012

Fast Company’s Farhad Manjoo had a great cover story in the October 19, 2011 issue about the coming battle for supremacy between Apple, Facebook, Google and Amazon. The mega success all these companies experienced in their own niches has left them cash rich and they are now pivoting to take on each other.

Manjoo offers 4 different scenarios in which each company would be declared the winner of the Tech War. In fact Fast Company offered 4 different covers to declare each a winner. We get two subscriptions and we ended up with the covers declaring Facebook and Apple the winners respectively, personified in the images of Mark Zuckerberg and Steve Jobs.. Read More

Fast Company’s Farhad Manjoo had a great cover story in the October 19, 2011 issue about the coming battle for supremacy between Apple, Facebook, Google and Amazon. The mega success all these companies experienced in their own niches has left them cash rich and they are now pivoting to take on each other. Manjoo offers […]

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