Think I am off base with my headline? Think again. How many consumer products you shop for are showing instructions in both Spanish and English? What is the fastest growing food section at large grocery store chains? Large corporations are taking notice, it’s time for small business do the same.
When I mention the Spanish language option to our clients one of the first concerns is the lack of Spanish speaking employees in-house to handle inquiries – especially true with our tourism clients. That’s a valid concern. I asked an Hispanic colleague about the issue of not being able to answer questions in Spanish once the potential guest called to make a reservation. She told me that anyone calling to make a reservation would be English speaking as well. That by having a Spanish language page on the site is an act of acknowledging the Hispanic culture and would be a big plus for any business. It would be synonymous to hanging out a welcome flag. And what company would not welcome more business in our current economic climate?
Hats off to Trek Bikes for their intro page acknowledging AMERICAN Spanish as a separate entity:
Need more convincing that attracting new customers with Spanish language communication tools is what you should be doing right now? From a story at CNN about the upcoming presidential election:
Campaigns need to communicate to Hispanics in both English and Spanish. A strategic move behind President Obama winning 67% of Hispanic vote was his campaign’s outspending McCain in the Spanish language media by five to one.
On a similar note:
Advertising Age (my FAVORITE subscription and worth the price) produces a consumer issue every year and the October 17, 2011 issue was a real eye-opener for marketers. Topics included the disappearing American middle-class; comments from some of media’s movers and shakers; how marketers can sell to the long-term jobless; and my favorite for “right-this-moment” relevancy featuring the subhead: Young-adult Latinos in the U.S. are moving seamlessly between their two worlds. THIS is the reason to be ahead of the curve on marketing to Spanish language speakers. Check out the article here.
What are your thoughts on reaching out to Spanish language consumers? Leave a comment.
Think I am off base with my headline? Think again. How many consumer products you shop for are showing instructions in both Spanish and English? What is the fastest growing food section at large grocery store chains? Large corporations are taking notice, it’s time for small business do the same. When I mention the Spanish […]Read More