Do you sell a consumer product? Offer a Spanish version of your website

hispanic_trek

Think I am off base with my headline? Think again. How many consumer products you shop for are showing instructions in both Spanish and English? What is the fastest growing food section at large grocery store chains? Large corporations are taking notice, it’s time for small business do the same. When I mention the Spanish language option to our clients one of the first concerns is the lack of Spanish speaking employees in-house to handle inquiries – especially true with our tourism clients. That’s Read more [...]

Need An Online (educational) Distraction? Try TED.

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It’s not like any of us really need more online distractions but I’m going to share my favorite anyhow. Three simple letters – TED. TED stands for “Technology Entertainment Design” and was planned as a one time conference in 1984. The conference grew in popularity and emphasized the design and technology aspects with a heavy dose of Silicon Valley celebs. Since 2006, TED conferences, which now take place all over the world are taped and available FREE for online viewing. TED is one of my very Read more [...]

Consumers Not Yet Feeling QR Code Love

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Great article in AdAge Digital on QR (Quick Response) Codes and the lag time in consumer use. From the article by Kunur Patel published yesterday: …in practice, while QR codes are affixed to everything from rental cars to Bratz dolls, only 5% of Americans who own mobile phones actually used the 2-D barcodes in the three months ending July 2011, according to Forrester Research. And those 14 million early adopters tended to be young, affluent and male. Experts cite three reasons that QR codes Read more [...]

Did You Know Immigration and Customs Enforcement Can Seize Your URL?

On the Media had an enlightening story on NPR this morning about the power vested in ICE (Immigration and Customs Enforcement) and a new program they areĀ  undertaking to enforce American copyright laws on the Web. From the blogpost about the audio story: dajaz1.com, a hip-hop website, was originally seized by the government in November of last year, because the government claimed that it frequently shared unauthorized copyrighted material. However, the owner of the website, who goes by the moniker Read more [...]

The Coming Tech War of 2012

The coming tech war of 2012

Fast Company’s Farhad Manjoo had a great cover story in the October 19, 2011 issue about the coming battle for supremacy between Apple, Facebook, Google and Amazon. The mega success all these companies experienced in their own niches has left them cash rich and they are now pivoting to take on each other. Manjoo offers 4 different scenarios in which each company would be declared the winner of the Tech War. In fact Fast Company offered 4 different covers to declare each a winner. We get two subscriptions Read more [...]